Privacy Policy — Larimer Denver Plumbers

1. About This Privacy Policy

This Privacy Policy applies to all personal information collected, processed, stored, and used by Larimer Denver Plumbers in connection with:

• Our website located at https://emergencyplumbingdenverco.com and all pages, subdomains, and content accessible through that domain
• Telephone communications with our dispatch center, customer service team, and field technicians
• Email communications sent to or received from Larimer Denver Plumbers
• In-person interactions between our technicians and customers at service addresses
• Online contact forms, lead generation forms, and service request submissions
• Text message and SMS communications
• Social media interactions through any official Larimer Denver Plumbers social media profiles
• Any other channel through which you provide personal information to Larimer Denver Plumbers

This Privacy Policy is incorporated by reference into our Terms and Conditions. By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

If you do not agree with any portion of this Privacy Policy, please discontinue use of our website and refrain from submitting personal information to us.

3. Information We Collect

Larimer Denver Plumbers collects several categories of personal information in connection with the operation of our business and the delivery of our plumbing services. The specific information we collect depends on how you interact with us.

3.1 Personal Identification Information

We collect information that identifies you as an individual, including:

• Full name — first and last name of the customer, property owner, or authorized representative
• Mailing address — billing address associated with your account or payment method
• Service address — the physical property address where plumbing services are requested or performed
• Email address — used for service confirmations, invoices, follow-up communications, and marketing with your consent
• Telephone number — primary and secondary phone numbers used to contact you regarding service scheduling, dispatch, and follow-up
• Business name — for commercial customers, the name of the business entity requesting service

3.2 Service & Account Information

In connection with the delivery of our plumbing services, we collect and maintain:

• Service request details — the nature of the plumbing issue, the address where service is needed, and any information provided to describe the emergency or service need
• Service history — records of all plumbing services performed at a specific address, including dates of service, work performed, parts installed, and technicians assigned
• Invoice and payment records — itemized service invoices, payment method type, payment amounts, and payment dates
• Warranty records — records of workmanship warranties associated with completed plumbing work
• Permit records — building permits obtained in connection with plumbing work performed at the customer's property
• Service notes and technician observations — notes recorded by our technicians regarding the condition of your plumbing system, recommendations for future service, and observations relevant to your property's plumbing infrastructure
• Customer preferences and communications — notes regarding customer service preferences, special access instructions, and prior communications

3.3 Technical & Website Usage Information

When you visit our website at emergencyplumbingdenverco.com, we automatically collect certain technical information about your visit, including:

• IP address — your device's internet protocol address, used to determine approximate geographic location and detect security threats
• Browser type and version — the web browser you are using to access our website
• Operating system — the operating system of the device used to access our website
• Device type — whether you are accessing our website on a desktop computer, laptop, tablet, or mobile device
• Referring URL — the web page or search engine result that directed you to our website
• Pages visited — the specific pages of our website you viewed during your visit
• Time and date of visit — the date and time of your website session
• Duration of visit — the length of time you spent on our website and on individual pages
• Search queries — search terms you used to find our website through search engines
• Click behavior — the links, buttons, and elements you clicked during your website visit
• Geographic location data — approximate city and region level location derived from your IP address

3.4 Communications Content

We collect and retain the content of communications you initiate with Larimer Denver Plumbers, including:

• The text content of messages submitted through our website contact and service request forms
• The content of emails sent to Larimer Denver Plumbers
• Records and transcripts of telephone conversations, where permitted by applicable law and where notice of recording has been provided
• Text message and SMS message content exchanged with Larimer Denver Plumbers

3.5 Payment Information

When you pay for plumbing services, we collect payment-related information necessary to process your transaction. We do not store complete credit or debit card numbers on our systems. Payment card processing is handled by third-party payment processors that maintain their own security standards and privacy practices. We retain records of:

• Payment method type (cash, check, credit card, debit card)
• Payment amount and date
• Transaction confirmation reference numbers
• Billing name and address associated with the payment

3.6 Sensitive Information

Larimer Denver Plumbers does not intentionally collect or process sensitive categories of personal information such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health information. If you voluntarily provide information of a sensitive nature in the course of describing a plumbing emergency or service need — for example, information about a medical condition that makes a plumbing emergency particularly urgent — we will treat that information with appropriate discretion and will use it only for the purpose of delivering the requested service.

5. How We Use Your Information

Larimer Denver Plumbers uses the personal information we collect for the following purposes:

5.1 Service Delivery

The primary purpose for which we collect and use personal information is the delivery of plumbing services:

• To receive, process, and dispatch emergency and scheduled plumbing service requests
• To communicate with you regarding the status of your service request, estimated arrival times, and service completion
• To perform the plumbing services you have requested at your property
• To generate and deliver service invoices and collect payment
• To process warranty claims and provide warranty service
• To maintain records of services performed at your property for future reference
• To obtain required building permits for plumbing work at your property
• To follow up after service completion to confirm your satisfaction

5.2 Customer Communication

We use your contact information to:

• Confirm service appointments and dispatch notifications
• Provide estimated arrival times and technician information
• Send service completion confirmations and invoices
• Respond to your questions, concerns, and service inquiries
• Notify you of warranty service appointments
• Send reminders about recommended preventive maintenance based on your service history

5.3 Business Operations

We use collected information to support the operational functions of our business:

• To manage our customer database and service history records
• To track and analyze service demand across our service area
• To schedule and route our technician fleet efficiently
• To manage inventory and supply chain for parts and materials
• To train our technicians using anonymized or aggregated service data
• To process and reconcile payments and accounts receivable
• To manage our vendor and supplier relationships
• To fulfill our legal obligations regarding permits, licensing, and insurance documentation

5.4 Marketing & Promotions

With your consent where required by applicable law, we may use your contact information to:

• Send promotional communications about our services, special offers, and seasonal maintenance reminders
• Inform you about new services, service area expansions, and company news
• Invite you to participate in customer referral programs
• Request reviews of your service experience on Google, Yelp, or other platforms
• Send holiday or seasonal greetings

You may opt out of marketing communications at any time as described in Section 13 of this Policy.

5.5 Website Improvement & Analytics

We use technical and behavioral data collected from our website to:

• Analyze website traffic patterns and visitor behavior
• Identify and fix technical errors, broken links, and performance issues
• Improve the design, content, and functionality of our website
• Evaluate the effectiveness of our online marketing campaigns
• Optimize our website for search engine visibility
• Understand which services and service areas generate the most interest from website visitors

5.6 Legal Compliance & Safety

We use personal information as necessary to:

• Comply with applicable federal, state, and local laws and regulations
• Respond to lawful requests from government authorities, courts, and law enforcement
• Enforce our Terms and Conditions and other applicable agreements
• Protect the legal rights, property, and safety of Larimer Denver Plumbers, our employees, our customers, and the public
• Detect, investigate, and prevent fraudulent transactions, security breaches, and other unlawful activity
• Document our work for insurance purposes and to support insurance claims by customers

7. How We Share Your Information

7.1 Service Delivery Partners

We share limited personal information with third parties who assist us in delivering plumbing services to you, including:

• Parts and materials suppliers — to the extent necessary to order and deliver parts required for your service
• Specialty subcontractors — in cases where a specific service requires a licensed specialist, we may share your service address and contact information with a vetted and licensed subcontractor working under our supervision
• Permit authorities — we share property address information and project details with applicable municipal or county building departments when applying for required plumbing permits

7.2 Technology & Service Providers

We engage third-party technology vendors and service providers who process personal information on our behalf in connection with our business operations. These providers are bound by contractual obligations to protect your personal information. Our technology service providers include:

• Web hosting provider — hosts our website and stores website data
• Web analytics providers — including Google Analytics, which collects and analyzes website visitor behavior data
• Payment processing providers — process credit and debit card payments on our behalf
• Customer relationship management (CRM) software — stores and manages our customer contact and service history records
• Scheduling and dispatch software — manages our technician scheduling, routing, and dispatch operations
• Email marketing platform — if applicable, manages our customer email communications
• SMS and text messaging platform — if applicable, manages our text message communications with customers
• Call tracking and recording services — if applicable, manages telephone call routing, tracking, and recording

7.3 Legal Requirements

We may disclose personal information when we believe in good faith that disclosure is required or permitted by law, including:

• In response to a valid court order, subpoena, or other lawful legal process
• To comply with a government investigation or regulatory requirement
• To report suspected illegal activity to law enforcement authorities
• To protect the rights, property, or safety of Larimer Denver Plumbers, our employees, our customers, or the public
• In connection with the enforcement of our Terms and Conditions or other legal agreements

7.4 Business Transfers

In the event that Larimer Denver Plumbers undergoes a merger, acquisition, sale of substantially all assets, restructuring, or other business transfer, personal information held by Larimer Denver Plumbers may be transferred to the acquiring or successor entity as part of the transaction. We will provide notice of any such transfer through our website and will require the acquiring entity to honor the commitments made in this Privacy Policy with respect to previously collected personal information.

7.5 With Your Consent

We may share your personal information with third parties not described above with your explicit prior consent. You may withdraw consent to any such sharing at any time by contacting us as described in Section 22.

9. Third-Party Services & Integrations

Our website and business operations integrate with the following third-party services that may collect or process your personal information:

9.1 Google Services

Our website uses multiple Google services, including:

• Google Analytics — collects anonymized and aggregated data about website visitor behavior. Google's privacy policy is available at https://policies.google.com/privacy
• Google Ads / Google AdWords — we may run paid advertising campaigns through Google Ads. Google may use cookies to show our ads to users who have visited our website. Google's advertising privacy information is available at https://policies.google.com/technologies/ads
• Google Maps / Google Business Profile — our website may embed Google Maps to display our service area and office location. Google's privacy policy governs data collected through these embeds.
• Google Tag Manager — manages the deployment of analytics and marketing tags on our website

9.2 Meta / Facebook

We may use Meta Pixel and related Facebook advertising tools on our website to measure the effectiveness of our Facebook advertising campaigns and to deliver targeted advertising to users on Facebook and Instagram. Meta's data policy is available at https://www.facebook.com/privacy/policy/

9.3 Review Platforms

Larimer Denver Plumbers maintains profiles on the following review and directory platforms. If you submit a review, question, or message through these platforms, your information is subject to those platforms' privacy policies:

• Google Business Profile
• Yelp
• Nextdoor
• Better Business Bureau (BBB)
• Angi (formerly Angie's List)
• HomeAdvisor

9.4 Payment Processors

Payment processing for Larimer Denver Plumbers services is handled by third-party payment processors that maintain PCI DSS compliance. We do not store complete payment card information on our systems. The applicable payment processor's privacy policy governs the handling of your payment information.

11. Data Security

Larimer Denver Plumbers implements reasonable and appropriate technical, organizational, and physical security measures to protect the personal information we collect and maintain against unauthorized access, disclosure, alteration, loss, or destruction.

11.1 Security Measures

Our security measures include:

• Encrypted data transmission — our website uses SSL/TLS encryption (indicated by HTTPS in your browser address bar) to protect information transmitted between your device and our website
• Access controls — access to customer personal information within our systems is restricted to employees and contractors who need that information to perform their job functions, protected by individual user credentials
• Password security — our systems require strong passwords and, where available, multi-factor authentication for access to systems containing customer personal information
• Vendor security requirements — we require our third-party service providers who process personal information on our behalf to maintain appropriate security standards
• Physical security — our office facilities are secured against unauthorized physical access
• Employee training — our team members receive training on privacy and data security practices

11.2 Limitations of Security

While we implement commercially reasonable security measures, no method of transmission over the internet and no method of electronic data storage is completely secure. We cannot guarantee the absolute security of personal information transmitted to or stored by our systems. You transmit personal information to us at your own risk. If you believe that your personal information held by Larimer Denver Plumbers has been compromised or that a security breach has occurred, please contact us immediately at (720) 343-5151 or larimerdenverplumbers@gmail.com.

11.3 Data Breach Response

In the event of a data breach that affects your personal information and that triggers notification obligations under applicable Colorado law — including the Colorado Security Breach Notification Act (C.R.S. § 6-1-716) — Larimer Denver Plumbers will provide timely notification to affected individuals and, where required, to the Colorado Attorney General's office, in accordance with the timelines and requirements established by applicable law.

13. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding the personal information that Larimer Denver Plumbers holds about you. We are committed to honoring these rights and to responding to privacy rights requests promptly and transparently.

13.8 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please contact us using any of the following methods:

We will acknowledge your request within 5 business days and will respond within 45 days of receipt. If we require additional time — up to an additional 45 days — we will notify you of the extension and the reason for it within the initial 45-day period.

To protect your privacy, we may need to verify your identity before processing certain types of privacy rights requests. We will use reasonable methods to verify your identity based on the information you provided at the time of service engagement.

15. California Consumer Privacy Act (CCPA) — California Resident Rights

Although Larimer Denver Plumbers is a Colorado-based business primarily serving Colorado residents, we acknowledge the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) and its applicability to California residents who may use our website or services.

California residents have the following rights under the CCPA/CPRA:

• Right to Know — the right to know what personal information we collect, use, disclose, and sell about you
• Right to Delete — the right to request deletion of personal information we have collected from you
• Right to Correct — the right to correct inaccurate personal information we hold about you
• Right to Opt Out of Sale or Sharing — Larimer Denver Plumbers does not sell or share personal information for cross-context behavioral advertising purposes
• Right to Limit Use of Sensitive Personal Information — Larimer Denver Plumbers does not collect or process sensitive personal information as defined by the CPRA beyond what is necessary to provide the requested service
• Right to Non-Discrimination — the right not to be discriminated against for exercising CCPA rights

California residents may exercise these rights by contacting us as described in Section 13.8. We will respond to verified CCPA rights requests within 45 days.

17. SMS & Text Message Communications

17.1 Consent to Text Messages

Larimer Denver Plumbers may send text messages and SMS communications to customers who have provided a mobile telephone number in connection with a service request. By providing a mobile telephone number to Larimer Denver Plumbers, you consent to receive text messages from us related to your service request, including dispatch notifications, estimated arrival times, service confirmations, and follow-up communications.

Larimer Denver Plumbers will obtain separate, explicit consent before sending any promotional or marketing text messages.

17.2 Message and Data Rates

Standard message and data rates from your mobile carrier may apply to text messages sent or received in connection with Larimer Denver Plumbers communications. Larimer Denver Plumbers is not responsible for any charges imposed by your mobile carrier.

17.3 Opting Out of Text Messages

You may opt out of receiving text messages from Larimer Denver Plumbers at any time by:

• Reply STOP to any text message from Larimer Denver Plumbers
• Contact us at (720) 343-5151 to request removal from our text messaging list
• Email larimerdenverplumbers@gmail.com with the subject line "Text Opt-Out"

Following your opt-out request, you will receive a confirmation message and will no longer receive text messages from Larimer Denver Plumbers, except for messages required to complete an active service in progress.

19. Telephone Communications & Call Recording

19.1 Call Recording Notice

Larimer Denver Plumbers may record telephone calls to and from our dispatch center and customer service line for quality assurance, training, documentation, and dispute resolution purposes. Where required by applicable law, we provide notice of call recording at the beginning of recorded calls. By continuing a telephone conversation with Larimer Denver Plumbers after receiving notice of recording, you consent to the recording of that call.

19.2 Retention of Call Recordings

Telephone call recordings are retained for a period consistent with our general communications data retention policy, as described in Section 10.4, unless a longer retention period is required in connection with an active legal matter or dispute.

19.3 National Do Not Call Registry

Larimer Denver Plumbers respects the National Do Not Call Registry maintained by the Federal Trade Commission. We will not make unsolicited telemarketing calls to numbers listed on the National Do Not Call Registry. If you wish to be placed on our internal Do Not Call list, please contact us at (720) 343-5151 or larimerdenverplumbers@gmail.com and we will honor your request promptly.

21. Changes to This Privacy Policy

Larimer Denver Plumbers reserves the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our data practices, applicable law, or business operations. When we make changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised Privacy Policy on our website at emergencyplumbingdenverco.com/privacy-policy/
• For material changes that significantly affect how we collect or use your personal information, we will make reasonable efforts to provide additional notice through our website or by email to customers with active accounts

Your continued use of the Larimer Denver Plumbers website or engagement of our services following the posting of a revised Privacy Policy constitutes your acceptance of the revised Policy. We encourage you to review this Privacy Policy periodically to stay informed of any updates.

If you do not agree with any changes to this Privacy Policy, please discontinue use of our website and services and contact us to request deletion of your personal information as described in Section 13.